ADD A GIF TO A PICTURE HOW TO
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See how many you can remove while still retaining the animation effect. The illusion of motion can be made with a small number of frames.

To use this, click “File”, “Export” then “Save for Web”.ĭecrease the number of frames. In most design programs, you can opt to “save for web”, which tends to reduce the file size by stripping metadata while still retaining size and quality. See if there are sections of the image you can crop to make it smaller. To reduce the file size of your GIF, you have a few options:Ĭrop your GIF. An oversized image can affect load time or even misalign your email design and formatting. Your email GIFs should be no bigger than 1MB. There are a few best practices to keep in mind when it comes to successfully executing email marketing campaigns with GIFs. GIF reactions are similar to emojis in the sense that they must align with your target audience and brand.ĭo research to ensure that your audience will enjoy this type of playful GIF before using it to ensure it will be well received. Reaction GIFs in your email can entertain your readers, provide relevant humor, or express how you feel about something.įor example, you could add a GIF that shows excitement about a new offer. A quick demo of the product can entice subscribers to click through and learn more. A GIF can help your subscribers visualize how they might actually use the product themselves. Sometimes, announcing a new product is not enough.

ADD A GIF TO A PICTURE HOW TO

Instead of writing a long step-by-step paragraph of instructions, you can create a GIF that lays out the process.įor example, if you created a new feature in your SaaS tool, you could include a GIF that shows your audience exactly how to use it. You can add URLs to GIFs to link them to your website, social media accounts, landing pages and other marketing channels.

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GIFs can be used to provide a preview of other linked content, such as a full video, infographic or new blog post. Use GIFs to provide a preview of other content Here are some ideas on how best to insert GIFs in email marketing campaigns: Ideas on how to use GIFs effectively in your email marketing CSS animations also fallback more neatly (return to the preferred option) than GIFs when not supported. CSS animations are best used for simple animations such as slide-ins and fades. By using CSS properties, you can create animations from a variety of HTML elements and images. That said, APNGs aren’t as widely supported as animated GIFs, so make sure to test and preview before sending your campaign.ĬSS animations are another alternative to GIFs. In contrast, APNGs can offer a cleaner look to your message. GIFs can be transparent, but they tend to introduce a white outline to graphics that can look messy on dark backgrounds. Animated PNGs work similarly to GIFs, with the extra bonus of having better support for transparency. One option is to use animated PNG files called APNGs. In these cases, there are other ways to add motion to your email marketing without using GIFs. Some marketers find GIF creation too complex or time-consuming, or they worry about the GIF file size slowing down the load speed. Supplement your email copy with GIFs, not the other way around. If you insert a GIF after every single line of copy, your readers may become overwhelmed by the moving images and ignore all of your email text, or stop reading entirely. How does a GIF in Outlook email work, then? Best practice is to make sure your GIF is optimized to show the key information in the first frame in case the rest gets cut off.īesides compatibility issues, the only real downside of email GIFs is overusing them to the point of irritation. Microsoft Outlook 2007, 20 don’t support full GIF animations. Microsoft Outlook is the main email client that can make sending GIFs in an email message difficult.

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This means that if you are using an incompatible email client, it will only display the first frame of the GIF as an image.Īdditionally, if not optimized correctly, GIFs may slow email download time (we’ll explain how to optimize GIFs later). While supported by most email clients (see the full list below), GIFs are not universally supported. GIFs are also more eye-catching than static images and can add a personal, engaging and fun touch to your campaign. Add GIFs to some of your emails to share a brief product demo in your email without the need for long accompanying paragraphs of text, tons of images, or a lengthy explainer video that people in a hurry won’t have time to watch.Īlso, given the fact that videos may display differently across email clients and platforms, GIFs are more predictable in terms of click-through rates (CTR). Animated GIFs are a great compromise between a static image and a video.

Add a gif to a picture